Local Search Engine Optimization

Accuracy. With any search engine optimization task keen attention to detail is necessary to ensure that shared information about your business is accurate and coding is pristine – Local SEO is no exception. In order to provide consistency of published company information, it's crucial to lay the groundwork and have a clear NAP (Name, Address, Phone Number) template identifying your business name, address, phone number, operating hours and additional location information. Combining this with high quality photos that may be shared online provides a solid framework to optimize and distribute details of your business locally.

Business Profiles. Information from your local SEO template is then utilized to optimize and tweak content on a variety of external business profile websites, including local business pages on Google, Bing and Yahoo. Close attention is given to ensure accurate information about your local business, associated keywords and business category are configured. Consistency across these platforms provides the seed for other sites and search engines to obtain information about your local brand, as well as providing location information to users viewing your profile on the associated networks.

Local Directories. Using a variety of advanced tools and research methods, additional local business directory and review websites are identified where your local business details may be shared, a process commonly referred to as citation building. Website citations are essentially a reference online to your business name or location that may or may not provide a link to your website. During our thorough citation audit, we also identify locations where business citations already exist, and work to ensure 100% accuracy of information, updating with NAP details as necessary.

Customer Reviews. Everyone that has researched a product or service online before has most likely read a review prior to making a purchase decision. With reviews growing more popular in customer decision-making, a solid understanding of the customer acquisition process is made in order to pinpoint advantageous areas where proactive outreach can be initiated with a customer to obtain a legitimate review.

Social Monitoring. Attention is also directed towards research to identify customers currently interacting with your brand on social media and review sites. Opening communication early with customers that may have expressed negative sentiment, or dissatisfaction with your products or services provides an avenue to address concerns in a professional and diplomatic matter. It also communicates to others that stumble across this public information that you care about public opinion and take social responsibilities seriously.

On Page. Along with several off page ranking factors that may influence local business optimization, there are several on-page SEO items that communicate to search engines the details of your local business. By providing matching location information across a website and coding, this data with the appropriate schema markup guarantees business details will be accurately indexed. Providing local content and regional or city keywords can also work to increase the online presence of your business in a desired geographic area.

Communication. Get in touch with Tweaked SEO in Kitchener – Waterloo and learn how these methods and more can be used to rank your brand or business number one on Google Maps and search engine result pages.