Measure Website Success or Failure With Proper Analytics Software
It's a little sad when a client approaches for SEO service because their current SEO isn't providing results. It's not shocking when you discover that they haven't even installed google analytics for proper website tracking!
Every website should have Google analytics installed to identify, measure and interpret website traffic. Without it, complicated analytics programs must be installed server side, or other expensive third party tools utilized with less accuracy.
Google Search Console
Communicate Directly With Google, Learn How to Improve Your Site
Search Console used to be called Webmaster Tools and it provides a direct communication channel from Google to the owner of your website. It's extremely important that this tool is properly installed and functioning for any domain.
Several website details are communicated within Search Console, most importantly critical website issues which may result in penalty if not resolved. For example, if your website is hacked without your knowledge, and malicious code injected into your site - Google will notify you of the threat via Search Console so you can correct the issue.
Configured Meta Tags
Every Web Page Has Meta Tags, And Every Page Needs Them Configured
Meta tags, page titles and page descriptions are all important components of any webpage, and together they share and communicate the general theme of your website with search engines. Your website is the only sure thing you have control of on the Internet, so it's important you do everything you can to get these things tweaked and configured as soon as possible.
While meta tags can require a significant amount of research and regular update to get just the right mix search engines love, it's better to have something there than nothing.
Fix Broken Pages
Broken Pages Provide A Bad Experience For Humans & Search Engines
No one likes visiting a website that has a 404 errors - or broken pages. This causes a low impression of website quality to not only humans, but Google as well. Ensuring pages of your website link accurately and consistently across your domain is crucial for both "user experience and healthy search engine results.
Even professionals make errors sometimes, especially with WordPress sites. Frequently new templates are launched with extra features that only a slight handful of websites will require. As a result, using those templates leads to tens of extra published pages with little to no content, or even missing functionality.
Revive Your Social
Don't Abandon Social Channels That Have Been Configured - They're Still Noticed
If you have social channels that have been setup and configured by a previous SEO (or a younger version of yourself) that posted a few topics years ago, don't let your accounts become dormant. It's important to post something to your channels at least every few months to communicate with people that have engaged with you via social as well as to tell search engines that you still exist.
Social is a large responsibility, and it's a tough decision for several business owners. Many feel that without it they won't get the traffic they desire, so they give it a go, but then give up after only a few months. Soon the content becomes stale, and posts go lacking for years, resulting in a worse experience for online users than if the channels didn't exist at all.
Connect with us on Social Media or get in touch and let us know what you think!